Hot August Month

Get Involved: Retail, Salons & More


Retail Therapy  
8/10 - 8/16 


This week is for more than just our shops. We plan to promote salons and services as well. Have something that you need to book an aoppointment for or pay a membership for? We want to promote you this week. 

What This Week Looks Like: 

  • Special pricing & sales: Do you have a special line or item you want to highlight? Maybe retail that needs to be moved out? We hope you use this week to host BIG sales and specials to get more customers through your door. 
  • Extended hours: Try something new. In a recent study done by Roger Brooks, a "tourism & downtown expert," data shows that 70% of all retail sales happen after 6pm. Use this opportunity to experiment with your hours! 
  • Saturday Sidewalk Sale: The sidewalks can be filled with shopping and sales on Saturday. The DDD with hire musicans to play around town, we'll buy balloons for all participating businesses, we'll host giveaways, sip and shop opportunities & more!
  • Vendors: Have a vendor, artist, author, etc. that you want to promote? Invite them to meet customers or do something special in your store this week. They can set up inside or on the sidewalk. We'll promote them for you! The DDD WILL NOT sign up vendors during Hot August Month -- the only vendors allowed are those you personally invite to your stores. The Farmers Market will operate normally -- no new vendors are currently being accepted. 
  • Sip 'N Shop Saturday: Many Main Streeters around the country use Saturday and Sunday to do a little something extra. If you want to provide guests with sopmething to sip (or some snacks), the DDD will provide cups for customers. 
  • Drawings for Giftcards:  The DDD will go live throughout the week giving away prizes, giftcards & more. Once a customer makes a purchase, they can scan the QR code at your register and be entered to win throughout the week. 
  • Tshirts for employees and owners:  The DDD has created t-shirts that will be available for purchase.
  • Create your own swag: Want to make Downtown/ Hammond swag to sell? We can provide you with DDD fonts, logos, or even just advice on your own design. Let us know! The DDD brand is available to all those that want it. 

What we'll do for you: 

  • We will advertise each business on social media, highlighting what's special about you, your sales, special guests, special events, etc. 
  • We'll provide balloons, street musicians, and refreshments cups for Saturday's Sidewalk Sale. 
  • We will host drawings for gift cards and prizes.
  • We'll provide Hot August Month swag and information.
  • We've created official HAM shirts to show Downtown pride. You can order some for yourself or your staff to wear for the week.
  • Most importantly, we'll get customers through your door! 


What you need to do: 

  • Customize your sales and shopping opportunities. 
  • If you'd like to host vendors, special guests or refreshements -- get that set up. 
  • Provide gift cards, t shirts, cups, etc. for giveaway prizes. 
  • Fill out your merchant form by 7/24. 


Click here to get started

Ways to get involved all month: 

Culture & Creativity Week
8/3 - 8/9 

What This Week Looks Like:

  • A self-guided Historic District Walking Tour  
  • Kick off the bike rack art competition that week 
  • Some pop up art around town
  • The Columbia Theatre season preview  
  • Chalk Walk 
  • Hammond Regional Arts Center Artistry Classes

What you can do: 

  • Invite artists to set up at your store. 
  • Highlight local art. 

Food & Drink Week
8/17 - 8/23 

What This Week Looks Like:

  • Special menus and pricing. This is modeled after the “restaurant week” template done in cities all over the US. This includes 1 small menu, one price per person. This menu includes: 
    • 2-3 appetizer choices
    • 2-3 entrée choices
    • Cocktail or dessert options (must give dessert option)
  • Special menus and pricing: Modeled after the restaurant week menu, but for drinking!
    • Choose 2-3 special drinks you want to feature for the week at a special price. 
    • These menus will be available all week for participating bars. Have fun! Put traditional items, new items, or a cocktail you want to promote.
  • Weekend Bash: We'll be utilizing the menus all week but want to make it EXTRA FUN for the weekend. Everyone who orders off the menu can scan a QR code and be entered to win giftcards and prizes! There could be: live music, trivia or karaoke nights, tasting, etc. 

What you can do: 

  • Promote your favorite restaurants & bars. 

Back to School Week
8/24 - 8/30 

What This Week Looks Like:

  • Back to School specials
  • Hanging flags
  • Painting windows
  • Young Alumni Social with Southeastern Alumni Association: Date TBD
  • Picnic in the Park, August 29

What you can do: 

  • Show pride for local schools - flags, shirts, signs, etc. 
  • Specials for students 

Picnic in the Park 
8/29 | 4pm - 7pm

What This Event Looks Like:

  • Let's celebrate the end of a jam-packed month with a free event in the park! 
  • Local musicians playing in the gazebo. 
  • Attendees are encouraged to pick up food to-go and bring chairs/blankets.
  • Attendees will enter the public park at their own risk and are encouraged to practice social distancing while wearing masks.

What you can do: 

  • Make sure your business is open!